Company History

1. November 2011 - Established Guangzhou Gaolan Cosmetics Co., Ltd. in Guihua Commercial Building, Longgui, Baiyun District, Guangzhou.

2. December 2011 - Launched Made-in-China.com (B2B platform).

3. July 2015 - Relocated to 211 E-commerce Park, Yongping Street, Baiyun District, Guangzhou.

4. March 9, 2016 - Company renamed to "Guangzhou Liwei Cosmetics Co., Ltd."

5. June 2016 - Launched Alibaba International Station (B2B platform), we established a cosmetics sales company and a product research and development team.

6. September 2016 - Established initial corporate culture and philosophy system.

7. December 2017 - Relocated to Maker Space, Renhe Town, Baiyun District, Guangzhou.

8. December 2018 - All staff began learning, discussing, and implementing company culture and philosophy, we established hair dye brands such as GoPerfect and MEXXU with the aim of providing customers with healthier hair dye and care products.

9. 2020 - Actively responded to COVID-19 crisis, achieving growth during challenging times,we established the ZHEZE brand with the aim of providing customers with safe and comfortable skincare products.

10. June 2021 - Added deeply integrated factory, marking the beginning of integrated industry-trade operations, we launched a single agent dye product that solves the problems of complex use, high chemical composition, and sussceptibility to allergies in traditional hair dye products, and established the brand "Zippy Color".

11. February 2023 - Relocated to Junchi Building, Commercial Avenue, Huadu District, Guangzhou.

12. May 2023 - Established own automated production factory covering over 6,300 square meters: Guangdong Mingli Biomedical Technology Co., Ltd..

13. August October 20, 2024 - Self-owned new factory began operations, entering a more standardized and refined production phase our factory passed the quality management system certification of GMPC and ISO22716.
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14. June 2025 - Optimized strategic planning, building foreign trade self-operation system